South Peace Historical Society

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    • About Dorthea Horton
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  • Table of Contents

    • Part 1: First Nations of the Peace River Region
    • Part 2: The Fur Trade Era
    • Part 3: Transportation and Communication
    • Part 4: Old Timers and the Price of Land
    • Part 5: Dawson Creek: The Story of the Community
    • Part 6: Mysteries, Adventures and Indian Legends
    • Part 7: Arts, Crafts and Recreation
    • Part 8: Agriculture
    • Part 9: Church Histories
    • Part 10: Schools
    • Part 11: Health Care
    • Part 12: Industries and Enterprises
    • Part 13: Policing the Peace
    • Part 14: Pouce Coupe, Rolla, and Other South Peace Communities
    • Part 15: Chetwynd and the Fort St. John Area
    • Part 16: The Alberta Peace
    • Part 17: Natural History of the Peace River Region
    • Part 18: Interviews with Old Timers
    • Part 19: Remembering Our Veterans

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BN12-06: Community Futures to Start Marketing Corporation for Peace

Recent History – 1998

Jan. 5, 1999, By Daily News Staff

Craftspeople and giftware makers looking for a way to market their products outside northeastern B.C. may be getting some help this spring.

By late-March, the Community Futures Development Corporation of Peace Liard (CFDC-PL) will have assessed the feasibility of launching a marketing corporation to promote such items.

CFDC-PL general manager Carrie Schafer said that initially the corporation will focus exclusively on giftware products and charge its clients a fee to handle the sales, marketing, and follow-up functions. While most craftspeople prefer just to make their products, Schafer said that’s only half the battle in realizing a successful business.

“What we’ve found is that people love just to make the product and it’s aother skill set just to market the product,” Schafer said. “This would be a good way for us to market their product and they can sit back and do what they want.”

Potential clients may include potters, woodcrafters, jewelry makers, soapmakers, and agri-food producers. A marketing corporation would allow such producers to share the costs of such market development endeavours as research, transportation, agent fees and advertising.

A number of giftware products manufactured in the Peace Liard region will be selected as a sample product line and will be promoted at several 1999 fall gift shows.

Schafer said that those interested should submit a description of their product along with a picture or photo. The Dawson Creek office of the CFDC-PL is located at 10805-14th Street.

 

This article is taken from the Peace River Block Daily News, Dawson Creek, with the permission of the publisher. The Daily News retains all rights relating to this material. The information in this article is intended solely for research or general interest purposes.

« BN12-05: L-P Remains Committed to Dawson Creek Plant

BN12-07: PNG Applies for Seven Per Cent Increase at Utilities Commission »

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